• Local Search Industry Statistics

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    With the decline of print, the increase in internet usage, and the waning influence of Yellow pages, local search engine marketing has become crucially important to advertisers. Here are a few key points about the rising influence of local search.

    In a recent article titled "More bad news for yellow pages" the survey results were summed with the following

    "66% said "no interest" when asked about Yellow Pages — the highest area to get a "no interest" reply. Only 11% said they planned on trying Yellow book..."
    "Social media and "online direct marketing" (i.e., e-mail marketing) both scored pretty well. Online advertising (i.e., paid search ads) had the top "plan to try it in the next 12 months" ..."
    Small Business Search Marketing

    One of the most interesting stats in the recent survey has to do with who the small businiesses surveyed were getting there marketing advice from, "friends/family" was the top reply.

    For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research. The Kelsey Group reports that 74% of Internet users perform local searches.

    97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as "Shop Online, Purchase Offline"

    41% of consumers say they use a location in their search – "Dentist in Chicago"

    66% of Americans use local search to find local businesses (Comscore)

    54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)

    82% of local searchers follow up with a phone call or show up on your doorstep

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